The WhatsApp Business App is a free, easy-to-use solution for small businesses or individuals.
However, when you have multiple users managing customer chats and calls, its features quickly become limiting.
WhatsApp API enables capabilities for larger teams, including a team inbox, advanced automation and CRM integrations.
Since WhatsApp API doesn’t have a frontend interface, you’ll need a platform like respond.io to handle chats and calls, and unlock its full potential.
Here's how to choose the right solution for your needs.
WhatsApp Business App | API | |
---|---|---|
Best for | Small businesses | Medium to large businesses |
Number of Users | 5 | Unlimited |
Broadcast Limit | 256 contacts per broadcast | Unlimited |
Automation Capabilities | Limited | Advanced AI and automation |
Supports Third-party Integrations | ||
Supports Voice Call | Available on respond.io | |
WhatsApp Green Tick | ||
Reports/Analytics | ||
Lead Management | Simple tagging | Manage the entire customer lifecycle on respond.io |
Empower your teams to work independently or collaborate seamlessly— all on one omnichannel platform.
Capture leads with WhatsApp Marketing
- Use Meta click to chat ads to get leads into WhatsApp
- Launch Workflows to respond to and qualify leads instantly
- Manage the entire WhatsApp customer lifecycle in one platform
- Track WhatsApp marketing performance with in-depth analytics
Learn More
Convert with WhatsApp Sales Automation and Calling
- Automate appointment and meeting booking
- Share product or service information instantly with WhatsApp Catalog
- Leverage WhatsApp Business Calling API to close high-value deals faster
Learn More
Retain with targeted broadcasts
- Send promotional broadcasts at scale
- Remind customers about renewals or upgrade opportunities
- Conduct customer satisfaction surveys
Learn More
Marketing
Sales
Customer service
Reach customers over voice calls, email, WhatsApp, TikTok, Messenger, Instagram, Telegram, Viber and more
Leverage Meta and TikTok ads, your website and QR codes in physical locations to get new customers
Track and manage your entire customer lifecycle so no opportunity slips through the cracks
Optimize ad and broadcast campaigns with performance analytics to maximize ROI
10x
More leads
125%
More revenue-driving chats
50%
Boosted sales
Respond.io offers comprehensive team permission features to enhance collaboration and security within your teams.
Restrict reading and replying to chats
Define which categories of chats agents can handle so conversations are managed by appropriate team members.
Limit actions that can be taken on chats
Specify who can assign, reassign, resolve, delete, block or export contacts.
Define approved message types
Control whether agents can send media, audio, location and contact cards to align with your business standards.
Control contacts access and editing
Determine which agents can view, edit and create contacts to safeguard sensitive customer information.
Hide contacts' numbers from agents
Decide whether agents can see your contacts' phone numbers for better privacy and security.
Migrate from WhatsApp Business App to WhatsApp API
Migrate WhatsApp API from another BSP to respond.io
The only thing you need is a computer or cellphone for each agent. The onboarding process is quick and simple and does not require help from a developer. Anyone could do it.
WhatsApp Business multiple users is the use of WhatsApp Business API to support multiple agents in using a single WhatsApp number. This allows all your team members or multiple teams to access a shared inbox for efficient conversation management and collaboration.
The WhatsApp Business App by default does not allow this. If you’re using the app, your WhatsApp account can only be accessed on one phone and up to four linked devices.